Withum, a leading global advisory, accounting and consulting firm  , recently launched a new brand and advertising campaign, ‘Power in the Plus.’ The campaign spotlights the plus sign icon seen in the firm’s logo and the meaning behind it.

Jin Park, Withum’s Creative Services Director, led the creative direction and execution of the campaign. “The plus sign in our logo is unique to Withum,” says Park. “It’s symbolic of our community of positive professionals who serve our clients with unwavering integrity. Combining entrepreneurial energy plus inclusive teamwork, we add value to every relationship through our dynamic approach to problem solving. That truly is the power in the plus.”

“Withum’s mission is to be that ‘plus one’ to our clients, being their trusted advisor throughout their growth journey,” says Rhonda Maraziti, Partner and Chief Marketing Officer for Withum. “Our highly responsive team members deliver industry expertise and world-class tax, accounting, and advisory solutions that will level up our clients’ success.”

Withum’s ‘Power in the Plus’ ad campaign includes a set of 30 second commercials featuring actual employees of the firm, with Lauren Naples, Partner, and Brandon Yip, Senior Manager, holding lead roles. The commercials are currently airing on television business news outlets CNBC, Fox Business News and Bloomberg Television. Additionally, digital ads can be found in local business publications and outdoor media such as billboards, EV charging stations and mass transit station digital boards.

About Withum
Established in 1974, Withum is a national top-ranking public accounting firm providing advisory, tax and audit services to businesses and individuals on a local-to-global scale. Headquartered in Princeton, NJ, Withum’s 22 additional offices are located in major financial centers, including New York City, NY; Boston, MA; Philadelphia, PA; Baltimore, MD; Washington, DC; Orlando and Boca Raton, FL; Chicago, IL; Seattle, WA; and Los Angeles, San Diego, Irvine and San Francisco, CA. Global offices include Bengaluru, India and Cayman Island. Withum is an independent member of HLB, the global advisory and accounting network. Visit www.withum.com for more information.